Make customer decisions
with evidence from every call.

Built for small teams that talk to customers every week.

Bring the calls, emails, and surveys you already have. UpSight reads them, finds what people keep saying, and shows you the exact quote behind each answer.

Bring in
  • audio and video files
  • transcript files
  • recorded calls
  • built-in surveys
  • Otter
See which path your customers support.

What is customer call analysis software?

Customer call analysis software turns recorded conversations with customers and prospects into structured, searchable evidence. Where an AI note-taker produces one summary per meeting, call analysis software extracts the specific claims, objections, needs and decisions across many calls, attributes each one to a speaker and a timestamp, and finds the patterns between them.

The category has two ends. At one end sit sales-coaching platforms priced for large revenue teams. At the other sit note-takers that summarize a call once and file it. UpSight sits in between: built for founders, product leads and consultants who talk to customers weekly and need the analysis, not the coaching or the filing.

In short: a note-taker reads a call once. Call analysis software reads every call, together, and shows its sources.

Conversations in. Answers with the quotes behind them out.WHAT YOU HAVECustomer callsInterviewsSurvey answersEmailsMeeting notesDocumentsUpSightReads it allWHAT YOU GETThe answer“Fix onboarding, not pricing.”What people keep sayingA one-page briefThe quotes behind itevery answer links to its source
Your conversations go in. Clear answers, with the quotes behind them, come out.

Ask the question your team needs answered.

Pick what you want to know. UpSight reads every conversation for it, then pins each answer to the quote that backs it.

Your conversations

  1. Is this deal real?Budget, who decides, the need, and timing. Sales teams call this BANT.
  2. What is broken for them?Problems, workarounds, and what they do today. Product teams call this discovery.
  3. Why did they pick us?The job they hired you to do. Marketers call this jobs to be done.
  4. What tipped the decision?What was at stake and what changed their mind.
  5. And morePlus more ready-made question sets.

Every answer shows its source.

Click any finding to open the quote, who said it, and when. Every answer points back to the quotes behind it, so you can check it before you act on it.

What kinds of calls can it analyze?

Sales and demo calls. Customer discovery interviews. Customer success and onboarding calls. Churn and win-back conversations. Stakeholder interviews for consulting engagements. Surveys and smart forms feed the same evidence base, so what people say in interviews can be checked against what they report in a survey.

Upload audio (MP3, WAV, M4A), video (MP4, MOV) or text (TXT, PDF, DOCX) from any tool you already use, or record live in the desktop app. Transcription is unlimited on every plan, including Free. Import from audio and video files, transcript files, recorded calls, built-in surveys, Otter. Beyond calls, UpSight reads emails, survey responses, research notes, support threads and existing analysis.

How is UpSight different from an AI note-taker or a sales-coaching platform?

Reads each call
Note-taker: Once, one summary
Coaching platform: For rep performance
UpSight: Through several lenses, for the decision
Works on old recordings
Note-taker: Usually not
Coaching platform: Rarely the point
UpSight: Yes. Point it at the recordings you already have
Provenance
Note-taker: A summary you trust
Coaching platform: Call playback
UpSight: Every claim links to its timestamped moment
Cross-call patterns
Note-taker: No
Coaching platform: Within the sales team
UpSight: Across sales, product, success and research calls
Surveys in the same evidence base
Note-taker: No
Coaching platform: No
UpSight: Yes
Your AI assistant can query it
Note-taker: No
Coaching platform: Limited
UpSight: Yes, via the MCP server
Price for a 10-person team
Note-taker: Cheap per seat
Coaching platform: Roughly $14,000 a year for Gong (our estimate)
UpSight: Pro $348 a year single user; Team $39 per user a month

Comparisons with research repositories such as Dovetail are on their own page: UpSight vs Dovetail. Want your assistant to query the calls? See the MCP server.

Who this is for
  • Founders and product leads at small B2B teams who talk to customers every week and are still deciding the roadmap from memory.
  • Consultants and fractional executives who need eight stakeholder interviews to become a defensible recommendation by Friday.
  • Revenue leaders at small teams who want the buyer's exact words in the CRM without paying a Gong seat for everyone.

See customer discovery for founders and product leads, or customer discovery for consultants.

Probably not for you if
  • You want call coaching and rep scorecards for a 50-rep sales floor.
  • You just need transcripts stored, with no decision to make.

Three steps.
No new meetings.

  1. 1

    Add what you have.

    Upload recordings or transcript files, record calls with the desktop app, or run a short survey. Connect Otter and its notes arrive on their own.

  2. 2

    Ask your question.

    “Why are deals stalling?” “Where do new customers get stuck?” “What did people say about price?”

  3. 3

    Get the answer, with the quotes.

    A short brief, the patterns, and the quotes behind them. Share it with your team and act on it.

Frequently asked questions

Good evidence gets argued away, lost between meetings, or buried under the next task.

Teams were doing the hard part. They talked to customers. The truth still got lost. That's why I built UpSight.

UpSight keeps the quote, the source, and the next step together, so you can act before it gets lost again.

Rick MoyFounder, UpSight

Start with the calls you already have.

Upload a few recordings and ask your first question. Free to start.