8 min
How to Analyze Customer Interview Transcripts with AI (and Check It Isn't Making Things Up)
Analyze customer interview transcripts with AI in five steps, then verify every theme against real quotes, speakers and timestamps before you trust it.
Insights & Best Practices
Customer Insights
Learn how to get more out of everyday conversations with customers, stakeholders and team-members
9 min
Win-Back Starts with a Question: How to Find Out Why Customers Left
Most win-back campaigns open with a discount and guess at the reason. Ask 10-15 lapsed customers why they left, then match the message.
7 min
Stop Vibe-Coding Your Way to Nowhere: Why Building on Gut Feeling Kills Startups
Talented builders shipping fast and going nowhere. Here's the pattern we see over and over — and how to break it.
Rick
5 min
From Assumptions to Evidence: Why the Best Product Teams Build on Proof
The best product teams don't build on opinions — they build on evidence. Here's how to turn customer conversations into decisions you can defend.
Rick
14 min
What is Customer Discovery? A Practical Guide for 2026
Customer discovery turns conversations into evidence you can act on. A practical guide to the process, common mistakes, and tools that work in 2026.
Rick
12 min
10 Customer Discovery Questions You Should Never Ask (And What to Ask Instead)
The most common customer interview questions that seem smart but sabotage your research. Plus what to ask instead.
Rick
11 min
How to Talk to Customers: A Practical Guide to Customer Discovery for Product-Market Fit
A workshop-tested playbook for customer conversations that actually drive product-market fit. Learn the questions, techniques, and mistakes to avoid.
Rick